Hello I'm Paul,
I lead product design from exploration to scale.

I’m a Principal Product Designer with 19 years of experience helping startups and product teams turn early ideas into scalable systems.

Pencil Pro — Scheduling product for complex, people-heavy diary management

Informed — Cross-platform product system and experience

PeoplePerHour — Design system enabling teams to scale with confidence

Genie — Foundational product shaping and core experience (0–1)

The Royal Academy — Experience design under real-world technical constraints

BusDipity — Self-initiated product exploration, built and shipped

Say hello*

Connect on LinkedIn or chat by email.

*Reply guaranteed — happy to hear about work opportunities, side projects, meetups, mentoring, technology that helps people and the planet, music recommendations, or a pint.

© 2026 Paul Kelly