Royal Academy
Celebrating 250 years with London's famous artistic family.
Role
Product Design Lead
Collaborating with the Royal Academy and Pentagram, we set out to create an additional digital layer of engagement to the remarkable ten storey tapestry of historic images wrapping the Royal Academy during their renovation.
My goal was to create an elegant and non-linear platform to browse the RA Family Album. Elegant animations were finessed to firmly place the user within the 3D space of the building wrap, whilst subtle hints encouraged them to explore more of the 250 images.
Load times were optimised for a 2G experience by initially loading a basic thumbnail of every image, then loading the larger image assets when needed. These are then saved in local data for further optimisation.
