Hello I’m Paul, a product design leader working from exploration through to scale.
I’m a product leader with a background in design. I help teams explore complex problems, align on direction, and turn uncertainty into clear product decisions — using design as a tool for thinking, communication, and execution.
I’ve led product and design work both hands-on and as a people leader, shaping direction, facilitating discovery, and supporting teams as they grow. I’m comfortable operating in ambiguity and equally focused on creating the conditions for teams to do their best work.
Today I lead product design at Loops, helping shape the product’s direction while building the systems and workflows that allow the platform to scale. I’ve worked across SaaS, B2C and marketplace products, leading work from early 0→1 exploration through to scaling products across startups, platforms, and established organisations.
My work spans startups, agencies, and global brands
What colleagues and clients say
"His eye for detail along with his incredible grasp on the nuances of the creative industry helped transform radically the frontend of our platform resulting in better UX and sales increase. Moreover, he introduced new design guidelines which helped reduce the design and implementation cycle time. Paul is also a very cool guy to work with, always discussing on solutions rather than halting on problems, driven by a solid vision. I would definitely recommend Paul to lead any design team to achieve their goals."
→ Yannis, Senior Product Manager
"I want say this loudly as I can, Paul is a gifted UX / UI designer and a wonderful person to work with! His positive thinking and team spirit plays so well that making everyone enjoying working with him so much. Teaming up with him has made my development life so much more enjoyable with great products delivered to more happier users. He is a fantastic person to work with. Highly recommended!"
→ Ke, Senior iOS Engineer
"Paul immersed himself in the industry's intricacies, decoded its nuances, and embraced the terminology that defines it. Every element of the user experience bore the mark of someone who meticulously incorporated that knowledge into the product. From the smallest features to the overarching design, Paul's thoughtful methodology ensured that every aspect resonated with user demands. The end result speaks volumes of Paul's ability to intricately weave industry insights into a user experience that captivates. Paul not only met the challenge but surpassed it, delivering a product that is beyond what I could have imagined. Highly recommended for both his design expertise and collaborative spirit."
→ Nat, Founder
"Not only is Paul an exceptionally talented Product Designer but also a respected leader whom I've been lucky enough to work alongside and collaborate with."
→ Lucinda, Director of Marketing
"Paul is an excellent communicator and an acute, vigorous thinker. He is exceptionally good at managing different stakeholders and influence positively business goals. He has a keen sense for how to orchestrate successful product design projects and lead a team to execute against the plan. I was consistently impressed by his high degree of professional integrity and his tremendous work ethic."
→ Tasos, Senior Product Designer
I thrive on helping teams turn ambitious ideas into real products — partnering with founders, leaders, designers and engineers to shape direction and carry products through to successful outcomes. And the relationships built along the way matter just as much.